We were recently invited to give a guest talk at Game Changer (by Games London) in which we discussed the role that market validation can play in helping elevate games.
Game Changer helps London-based business founders make significant strides in developing their business acumen as they take a product to market.
The new programme, Game Changer, is funded through the UK Shared Prosperity Fund, part of the UK government’s Levelling Up agenda.
We had a great time and felt we should share some key tips here, that can apply to any developer, no matter the size or experience.
Top Three Market Validation tips
We've highlighted some great approaches to Market Validation below, from a range of Studios, that hold some key learnings.
God of War
An inspiring talk about how they evolved their playtesting and narrowed their focus to make meaningful decisions as a team
Focused on their subject matter (Kindness/Well-being) and let players in to shape their vision from the start.
Highlighting the importance of focusing on your USP and leveraging the market's knowledge to refine your vision.
Are you an Indie Studio?
If you'd like to learn more about our current Player First Indie Program, click the button below, or the link at the top of the page.
Thanks to the Game Changer team at Games London for the opportunity, and we look forward to seeing what the Cohort has in store!